Jonas Hartmann Berggreen
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Hi, I'm Jonas  
For the past 10 years I have designed digital products that are easy to understand and satisfying to use. In short I'm eager to design impactful stuff and I really like doing it with good people around me!
At the moment i'm...
Serving as co-founder and Head of Design at Juice, a Copenhagen-based startup rethinking how people apply for jobs (and how companies hire them) using AI, clarity, and basic human decency.

Conceptualising and designing awesome creative stuff with the good people at Thank You For Clapping
Learn more about me
Juice Smartmatch
Role: End-to-end design
At Juice, we’re rebuilding how companies screen and source candidates. AI-powered screening, no CVs, no fluff, no performative cover letters. The current result: hiring processes that run 50% faster on average.
Juice candidate application flow
Role: End-to-end design
Hiring shouldn’t be broken for candidates either. We've learned that top Candidate experience drives talent attraction, so we created a new way to apply: no CVs, no fluff, no performative motivation letters. Just motivation.
Juice: Onboarding
Role: End-to-end design
Our new candidate onboarding flow is currently in development. Candidates join the Juice platform by answering a few simple questions. AI builds the rest of the profile automatically. The profile stays dynamic, updating as skills and preferences change, and is continuously matched with relevant job opportunities
Oddset inside
Role: Product design
Oddset Inside is the power-user layer of the Oddset app. I built a new stats module that surfaces deep match insights before, during, and after play so users can analyze and place bets with confidence.
OK Benzin
Role: Product design
To stay relevant and build customer loyalty, OK’s mobile presence has become essential, as physical gas stations are no longer the primary touchpoint. Together with the Framna team, I helped conceptualize and design the OK Benzin app.
AM
Role: Leading product design & brand identity
Since 1971, AM has developed products that help analogue audio collections sound their best. Since then a few new products have emerged. The refreshed brand identity respects that heritage while adding a modern take on the Swiss design movement. I led the full rebrand across all platforms.
Information
Profile
During my 10 year span I have designed and managed a couple of products from zero to something people actually want to use. The objective is always the same: Make things feel useful and delightful!

My sweet spot is early-stage, slightly messy territory… you know, when the problem is still fuzzy, the stakes are real, and good design can genuinely change outcomes for both users and the business.


I master the entire design process and my design foundation runs deep. I work where strategy meets design and execution. Design experiments are my primary tool. I test early, learn fast, and help teams turn uncertainty into focused decisions.

Currently I’m especially interested in how AI can enhance the design process. It helps me build high‑fidelity prototypes, speed up exploration, and bring ideas to life faster. By combining AI with hands‑on prototyping in code, I can quickly test concepts, uncover new possibilities, and push ideas further than I could before.


Resume
Juice
Co-founder & Head of Design
Jan' 2022 - Present

Lenus
Product Manager
Aug 2020 – Jan 2022

Minuba
Lead Product Designer
Jan 2019 – Aug 2020

Framna
Senior Product Designer
Jan 2018 – Jan 2019

Thank You For Clapping
Designer
Jan 2016 – Jan 2018 / Sep 2023 – Present