During my 10 year span I have designed and managed a couple of products from zero to something people actually want to use. The objective is always the same: Make things feel useful and delightful!
My sweet spot is early-stage, slightly messy territory… you know, when the problem is still fuzzy, the stakes are real, and good design can genuinely change outcomes for both users and the business.
I master the entire design process and my design foundation runs deep. I work where strategy meets design and execution. Design experiments are my primary tool. I test early, learn fast, and help teams turn uncertainty into focused decisions.
Currently I’m especially interested in how AI can enhance the design process. It helps me build high‑fidelity prototypes, speed up exploration, and bring ideas to life faster. By combining AI with hands‑on prototyping in code, I can quickly test concepts, uncover new possibilities, and push ideas further than I could before.